AI visibility index
Each index runs the same set of buyer questions across five assistants and records which apps get named. Pick a category for the leaderboard and the movement chart, or work the whole dataset in the table below.
The assistants rank their own category. ChatGPT, Claude and Gemini sit at the top, and each one names rivals about as readily as it names itself.
No favorite. The leader is named in fewer than four in ten answers, and the rest of the field sits close behind. The shelf is still open.
Duolingo leads the category. But ask for an AI tutor and assistants like Gemini and Mistral name Langua and Speak instead.
A crowded shelf, 28 apps deep. CapCut leads the chat models, and Google’s AI Overview names it first on the social-video questions too.
VPNs and password managers share one board, so ProtonVPN and NordVPN top a list where Bitwarden, a password manager, outranks Surfshark. Every grounded engine echoes the same small set of affiliate-heavy VPN names.
The whole index, one table
Every category in one place. Filter it down to the categories and assistants you care about, switch the month, sort by any column. Each category also keeps its own page, with the movement chart and the read on what changed.
Showing all 110 apps, September 2026.
| 1 — | Language learning | 40 | 60 | 43 | 54 | 67 | 53 +9 | ||
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| 1 — | AI assistant | 51 | 46 | 46 | 34 | 83 | 52 +6 | ||
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| 2 — | AI assistant | 34 | 37 | 46 | 31 | 67 | 43 +2 | ||
| Name collision: "Claude" is also a common word or a bigger brand, so matches are checked in context.
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| 2 — | Language learning | 34 | 34 | 34 | 29 | 67 | 40 +3 | ||
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| 3 — | AI assistant | 37 | 31 | 43 | 31 | 50 | 39 +5 | ||
| Name collision: "Gemini" is also a common word or a bigger brand, so matches are checked in context.
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| 1 — | Fitness & workout | 20 | 29 | 37 | 40 | 67 | 38 ±0 | ||
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| 1 — | Photo & video editor | 29 | 29 | 32 | 32 | 50 | 35 ±0 | ||
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| 4 — | AI assistant | 14 | 11 | 46 | 23 | 67 | 32 ±0 | ||
| Name collision: "Perplexity" is also a common word or a bigger brand, so matches are checked in context.
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| 1 — | Digital security & privacy | 24 | 18 | 24 | 27 | 50 | 29 +3 | ||
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| 2 ▲3 | Fitness & workout | 14 | 29 | 31 | 31 | 33 | 28 +7 | ||
| Name collision: "Strong" is also a common word or a bigger brand, so matches are checked in context.
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| 3 ▼1 | Fitness & workout | 17 | 23 | 40 | 26 | 33 | 28 +2 | ||
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| 3 — | Language learning | 14 | 14 | 31 | 29 | 50 | 28 +4 | ||
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| 2 — | Photo & video editor | 29 | 29 | 29 | 29 | 17 | 27 +4 | ||
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| 4 ▼1 | Fitness & workout | 14 | 26 | 26 | 20 | 50 | 27 +3 | ||
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| 3 ▲2 | Photo & video editor | 21 | 29 | 32 | 29 | 17 | 26 +6 | ||
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| 4 ▲3 | Language learning | 9 | 14 | 37 | 23 | 33 | 23 +9 | ||
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| 5 ▼1 | Fitness & workout | 3 | 26 | 14 | 20 | 50 | 23 ±0 | ||
| Name collision: "Caliber" is also a common word or a bigger brand, so matches are checked in context.
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| 6 — | Fitness & workout | 9 | 3 | 43 | 11 | 50 | 23 +3 | ||
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| 4 ▲5 | Photo & video editor | 12 | 12 | 12 | 26 | 50 | 22 +10 | ||
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| 5 ▼1 | Language learning | 23 | 20 | 29 | 6 | 33 | 22 +1 | ||
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| 2 — | Digital security & privacy | 15 | 15 | 21 | 21 | 33 | 21 ±0 | ||
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| 5 ▼1 | Photo & video editor | 15 | 15 | 21 | 21 | 33 | 21 ±0 | ||
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| 7 — | Fitness & workout | 14 | 6 | 26 | 9 | 50 | 21 +1 | ||
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| 3 — | Digital security & privacy | 9 | 18 | 27 | 27 | 17 | 20 +3 | ||
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| 6 ▲2 | Language learning | 9 | 11 | 31 | 17 | 33 | 20 +7 | ||
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| 6 ▼3 | Photo & video editor | 12 | 15 | 24 | 18 | 33 | 20 -2 | ||
| Name collision: "VN" is also a common word or a bigger brand, so matches are checked in context.
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| 4 ▲3 | Digital security & privacy | 12 | 18 | 15 | 18 | 33 | 19 +4 | ||
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| 8 ▲3 | Fitness & workout | 14 | 11 | 11 | 9 | 50 | 19 +8 | ||
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| 5 ▼1 | Digital security & privacy | 15 | 15 | 18 | 24 | 17 | 18 +2 | ||
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| 5 — | AI assistant | 20 | 17 | 14 | 11 | 17 | 16 -3 | ||
| Name collision: "Microsoft Copilot" is also a common word or a bigger brand, so matches are checked in context.
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| 6 ▼1 | Digital security & privacy | 6 | 15 | 12 | 15 | 33 | 16 ±0 | ||
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| 7 ▲1 | Photo & video editor | 15 | 18 | 9 | 21 | 17 | 16 +4 | ||
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| 7 ▲2 | Language learning | 6 | 17 | 17 | 20 | 17 | 15 +3 | ||
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| 8 ▼2 | Photo & video editor | 9 | 15 | 15 | 21 | 17 | 15 -2 | ||
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| 9 ▲4 | Photo & video editor | 9 | 21 | 9 | 18 | 17 | 15 +5 | ||
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| 10 — | Photo & video editor | 18 | 18 | 18 | 21 | 0 | 15 +3 | ||
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| 7 ▲1 | Digital security & privacy | 9 | 9 | 18 | 18 | 17 | 14 ±0 | ||
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| 8 ▼2 | Language learning | 9 | 14 | 3 | 26 | 17 | 14 -1 | ||
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| 8 ▼2 | Digital security & privacy | 6 | 18 | 12 | 18 | 17 | 14 -1 | ||
| Name collision: "Norton" is also a common word or a bigger brand, so matches are checked in context.
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| 9 — | Fitness & workout | 6 | 3 | 14 | 14 | 33 | 14 ±0 | ||
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| 9 ▼4 | Language learning | 3 | 6 | 20 | 9 | 33 | 14 -3 | ||
| Name collision: "Speak" is also a common word or a bigger brand, so matches are checked in context.
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| 10 ▼2 | Fitness & workout | 0 | 17 | 17 | 20 | 17 | 14 -3 | ||
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| 10 ▲10 | Language learning | 3 | 6 | 14 | 11 | 33 | 14 +11 | ||
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| 11 — | Photo & video editor | 0 | 6 | 21 | 9 | 33 | 14 +3 | ||
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| 9 ▲1 | Digital security & privacy | 18 | 9 | 9 | 12 | 17 | 13 +3 | ||
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| 11 ▼1 | Fitness & workout | 9 | 17 | 11 | 11 | 17 | 13 +1 | ||
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| 11 ▲5 | Language learning | 3 | 11 | 17 | 14 | 17 | 12 +7 | ||
| Name collision: "Tandem" is also a common word or a bigger brand, so matches are checked in context.
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| 12 ▼2 | Language learning | 14 | 20 | 3 | 9 | 17 | 12 +1 | ||
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| 12 — | Photo & video editor | 3 | 15 | 9 | 15 | 17 | 12 +1 | ||
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| 13 ▼6 | Photo & video editor | 0 | 3 | 12 | 9 | 33 | 11 -2 | ||
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| 10 ▲1 | Digital security & privacy | 3 | 12 | 9 | 9 | 17 | 10 +1 | ||
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| 11 ▲3 | Digital security & privacy | 3 | 12 | 9 | 9 | 17 | 10 +3 | ||
| Name collision: "Aura" is also a common word or a bigger brand, so matches are checked in context.
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| 12 — | Fitness & workout | 6 | 9 | 0 | 17 | 17 | 10 +4 | ||
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| 12 ▼3 | Digital security & privacy | 0 | 9 | 15 | 6 | 17 | 9 -1 | ||
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| 13 ▲1 | Language learning | 3 | 3 | 29 | 9 | 0 | 9 +3 | ||
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| 13 ▲4 | Digital security & privacy | 6 | 9 | 3 | 12 | 17 | 9 +4 | ||
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| 14 ▼2 | Language learning | 0 | 3 | 23 | 3 | 17 | 9 ±0 | ||
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| 14 — | Photo & video editor | 6 | 12 | 6 | 3 | 17 | 9 ±0 | ||
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| 14 ▲2 | Digital security & privacy | 6 | 3 | 9 | 3 | 17 | 8 +2 | ||
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| 15 — | Photo & video editor | 3 | 6 | 6 | 9 | 17 | 8 ±0 | ||
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| 15 ▼3 | Digital security & privacy | 0 | 9 | 3 | 9 | 17 | 8 ±0 | ||
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| 16 ▲1 | Photo & video editor | 3 | 15 | 9 | 12 | 0 | 8 +1 | ||
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| 15 — | Language learning | 3 | 3 | 9 | 3 | 17 | 7 +1 | ||
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| 16 ▼1 | Digital security & privacy | 3 | 3 | 6 | 6 | 17 | 7 +1 | ||
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| 16 ▼5 | Language learning | 0 | 6 | 3 | 3 | 17 | 6 -5 | ||
| Name collision: "ELSA Speak" is also a common word or a bigger brand, so matches are checked in context.
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| 17 ▲1 | Language learning | 3 | 9 | 0 | 3 | 17 | 6 +2 | ||
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| 17 ▼4 | Digital security & privacy | 3 | 3 | 3 | 6 | 17 | 6 -1 | ||
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| 17 ▼1 | Photo & video editor | 3 | 0 | 6 | 0 | 17 | 5 -2 | ||
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| 18 ▼1 | Language learning | 0 | 11 | 0 | 11 | 0 | 5 +1 | ||
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| 18 ▲5 | Photo & video editor | 6 | 9 | 3 | 9 | 0 | 5 +2 | ||
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| 18 ▲2 | Digital security & privacy | 3 | 6 | 6 | 12 | 0 | 5 +2 | ||
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| 19 ▲6 | Digital security & privacy | 0 | 3 | 3 | 3 | 17 | 5 +3 | ||
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| 19 | Language learning | 0 | 0 | 3 | 0 | 17 | 4 | ||
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| 19 ▲2 | Photo & video editor | 0 | 12 | 0 | 6 | 0 | 4 ±0 | ||
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| 20 ▲2 | Photo & video editor | 0 | 12 | 0 | 9 | 0 | 4 ±0 | ||
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| 20 ▲7 | Digital security & privacy | 0 | 3 | 0 | 0 | 17 | 4 +3 | ||
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| 6 ▲3 | AI assistant | 3 | 6 | 3 | 3 | 0 | 3 ±0 | ||
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| 13 — | Fitness & workout | 0 | 0 | 6 | 9 | 0 | 3 -2 | ||
| Name collision: "Sweat" is also a common word or a bigger brand, so matches are checked in context.
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| 20 ▼1 | Language learning | 0 | 3 | 6 | 6 | 0 | 3 -1 | ||
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| 21 ▼8 | Language learning | 3 | 6 | 3 | 6 | 0 | 3 -5 | ||
| Name collision: "Drops" is also a common word or a bigger brand, so matches are checked in context.
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| 21 ▼1 | Photo & video editor | 0 | 3 | 0 | 12 | 0 | 3 -2 | ||
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| 21 ▲1 | Digital security & privacy | 0 | 3 | 3 | 9 | 0 | 3 +1 | ||
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| 22 ▼1 | Language learning | 0 | 6 | 6 | 3 | 0 | 3 ±0 | ||
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| 22 ▲3 | Photo & video editor | 0 | 9 | 3 | 3 | 0 | 3 +1 | ||
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| 22 ▼3 | Digital security & privacy | 0 | 6 | 3 | 6 | 0 | 3 ±0 | ||
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| 23 ▼4 | Photo & video editor | 0 | 3 | 6 | 6 | 0 | 3 -3 | ||
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| 7 ▲5 | AI assistant | 3 | 3 | 0 | 3 | 0 | 2 +1 | ||
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| 8 — | AI assistant | 0 | 3 | 3 | 3 | 0 | 2 -1 | ||
| Name collision: "Jasper" is also a common word or a bigger brand, so matches are checked in context.
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| 9 ▲5 | AI assistant | 0 | 3 | 3 | 3 | 0 | 2 +1 | ||
| Name collision: "Pi" is also a common word or a bigger brand, so matches are checked in context.
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| 10 ▲3 | AI assistant | 0 | 6 | 3 | 3 | 0 | 2 +1 | ||
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| 14 — | Fitness & workout | 3 | 3 | 0 | 3 | 0 | 2 ±0 | ||
| Name collision: "Centr" is also a common word or a bigger brand, so matches are checked in context.
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| 15 | Fitness & workout | 3 | 0 | 3 | 3 | 0 | 2 | ||
| Name collision: "Ladder" is also a common word or a bigger brand, so matches are checked in context.
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| 23 ▲3 | Digital security & privacy | 0 | 6 | 0 | 3 | 0 | 2 +1 | ||
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| 24 — | Photo & video editor | 0 | 6 | 0 | 3 | 0 | 2 ±0 | ||
| Name collision: "Splice" is also a common word or a bigger brand, so matches are checked in context.
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| 24 ▼1 | Digital security & privacy | 0 | 3 | 0 | 9 | 0 | 2 ±0 | ||
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| 25 ▲2 | Photo & video editor | 3 | 3 | 3 | 3 | 0 | 2 +1 | ||
| Name collision: "Darkroom" is also a common word or a bigger brand, so matches are checked in context.
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| 25 ▼4 | Digital security & privacy | 0 | 9 | 0 | 3 | 0 | 2 -1 | ||
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| 26 ▼8 | Photo & video editor | 0 | 6 | 3 | 3 | 0 | 2 -4 | ||
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| 26 ▼8 | Digital security & privacy | 3 | 3 | 0 | 6 | 0 | 2 -2 | ||
| Name collision: "Keeper" is also a common word or a bigger brand, so matches are checked in context.
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| 27 ▲1 | Digital security & privacy | 0 | 0 | 3 | 6 | 0 | 2 +1 | ||
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| 28 ▼4 | Digital security & privacy | 3 | 3 | 3 | 0 | 0 | 2 ±0 | ||
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| 11 | AI assistant | 3 | 0 | 3 | 0 | 0 | 1 | ||
| Name collision: "Poe" is also a common word or a bigger brand, so matches are checked in context.
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| 12 ▼2 | AI assistant | 0 | 0 | 0 | 6 | 0 | 1 -2 | ||
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| 13 ▼7 | AI assistant | 0 | 0 | 0 | 3 | 0 | 1 -4 | ||
| Name collision: "Le Chat" is also a common word or a bigger brand, so matches are checked in context.
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| 14 ▼3 | AI assistant | 0 | 0 | 3 | 0 | 0 | 1 ±0 | ||
| Name collision: "Grok" is also a common word or a bigger brand, so matches are checked in context.
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| 16 | Fitness & workout | 3 | 0 | 0 | 0 | 0 | 1 | ||
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| 23 ▼1 | Language learning | 0 | 3 | 3 | 0 | 0 | 1 ±0 | ||
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| 24 | Language learning | 0 | 0 | 0 | 3 | 0 | 1 | ||
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| 27 ▼1 | Photo & video editor | 0 | 6 | 0 | 0 | 0 | 1 ±0 | ||
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| 28 — | Photo & video editor | 0 | 3 | 0 | 3 | 0 | 1 ±0 | ||
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| AI assistant | | | | | | | |||
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| Nothing matches those filters. . | |||||||||
Each category runs its own set of buyer questions, so a score compares cleanly against other apps in the same category rather than across two of them. Google AI is a single web capture of the AI Overview for 6 of the questions rather than the full set, so read that column as directional. Latest snapshot 1 September 2026. How this is measured.
Full index: AI assistantFitness & workoutLanguage learningPhoto & video editorDigital security & privacy